Wine market statistics come from a small number of authoritative sources, but the numbers only mean something if you know exactly what was measured, over what period, and under what definitions. This page lists the main reports behind the topics on the economics and marketing page, along with a method for checking a figure before you repeat it.
Wine market data gets cited constantly in press coverage, often stripped of the caveats attached to the original report. Going back to the primary source, rather than a secondary summary, is usually worth the extra few minutes.
OIV statistical reports
The International Organisation of Vine and Wine (OIV) publishes an annual report on the state of the world vine and wine sector, covering global vineyard area, production volumes, consumption trends and trade value and volume. It is the most widely cited single source for sector-wide figures, published each spring and covering the preceding calendar year. The OIV also issues a condensed press release and slide deck alongside the full report, useful for a quick overview before reading the complete document at oiv.int.
IWSR and other market-research data
IWSR Drinks Market Analysis is a commercial market-research firm that tracks beverage alcohol volumes and values, including wine, across many countries, typically used by companies and analysts needing more granular, country-level or category-level detail than the OIV's aggregate figures provide. Much of IWSR's detailed data sits behind a paid subscription, though summary findings are often covered in trade press, which is a reasonable way to access headline figures without the full dataset.
Reading a market report carefully
Figures such as "global wine consumption fell X%" or "exports rose Y%" depend heavily on definitions that vary between reports: does the figure include sparkling wine, fortified wine, or only still wine? Is it measured in volume (hectolitres) or value (currency)? Is the comparison year-over-year or against a multi-year average? Two reports covering the same period can report different percentages simply because they are measuring slightly different things.
Checklist: before citing a wine market statistic
- Confirm the exact publication date and the time period the data actually covers (a report published in 2026 may cover 2025 data, not the current year).
- Check whether the figure covers still wine only, or also sparkling and fortified wine.
- Check whether the measurement is in volume or value, since these can move in opposite directions in the same period.
- Note the geographic scope: global, a specific trade bloc, or a single country.
- Prefer the primary source (the OIV report itself, for example) over a press article summarizing it, since summaries sometimes round or simplify in ways that change the meaning.
- Watch for currency effects when a report discusses trade value across multiple years without adjusting for exchange rate movement.
Comparing the main data sources
| Source | Coverage | Access |
|---|---|---|
| OIV annual statistical report | Global vineyard area, production, consumption, trade | Free, published on oiv.int |
| IWSR Drinks Market Analysis | Country and category-level beverage alcohol volumes/values | Mostly subscription; summaries via trade press |
| National wine/agriculture bodies | Country-specific production and export detail | Varies by country, often free |
For sources tied to the other subjects on this site, see the general resources page.
