Coordinator: URV

Implementing partners:  TeSaU / GTU  / UChile / UTalca / UNDeC / UNJu

Objectives of the Module:

• Introduce the current changes and challenges in the tourism domain.
• Learn about the peculiar organization and development of the wine tourism system.
• Understand how wine tourism can create new perspectives for local assets and bolster economic and social development.
• Know about wine tourism innovation and development models involving public and private sectors.
• Learn about the key conditions, do’s & dont’s for sustainable development of wine tourism destination.
• Explore the characteristics of particular wine tourism products and experiences.

Content of the Module:

• Place prosperity based on limited resources (of material / intangible nature) that function as main attraction as long as they are properly valorised and cared for
• Sustainable and responsible development as a tool to maximize the well-being of the local community in the long term
• Culture as intimately related to wine (tourism) and a social construct, not just something that we inherited from the past
• The tourist as an active subject of place transformation
• Wine tourism business development based on the ability of creating value through innovative collective engagement
• Territory-society relationships as the main analytical axis of tourism development

Outcomes:

• TeSaU: The module became a part of the already existing MA study program on viticulture and winemaking. First piloting in the 2021–2022 academic year.
• GTU: The module became a part of the already existing MA study program.
• UNJu: The module will be built into a new masters aimed at regional projection of the wine sector in Jujuy and the Quebrada de Humahuaca
• UChile has integrated the module into an existing masters program as an elective that is taught collaboratively with URV.