Objectives of the Module:

  • Introduce the current changes and challenges in the tourism domain.
  • Learn about the peculiar organization and development of the wine tourism system.
  • Understand how wine tourism can create new perspectives for local assets and bolster economic and social development.
  • Know about wine tourism innovation and development models involving public and private sectors.
  • Learn about the key conditions, do’s & dont’s for sustainable development of wine tourism destination.
  • Explore the characteristics of particular wine tourism products and experiences.

Content of the Module:

  • Place prosperity based on limited resources (of material / intangible nature) that function as main attraction as long as they are properly valorised and cared for
  • Sustainable and responsible development as a tool to maximize the well-being of the local community in the long term
  • Culture as intimately related to wine (tourism) and a social construct, not just something that we inherited from the past
  • The tourist as an active subject of place transformation
  • Wine tourism business development based on the ability of creating value through innovative collective engagement
  • Territory-society relationships as the main analytical axis of tourism development


Coordinating Institutions


resources (closed space)


In this section you will find all the resourecs related to Module 1 (Pasword required)

Go to the resources section