Coordinator: URV

Implementing partners:  TeSaU / GTU  / UChile / UTalca / UNDeC / UNJu

Objectives of the Module:

  • Introduce the current changes and challenges in the tourism domain.
  • Learn about the peculiar organization and development of the wine tourism system.
  • Understand how wine tourism can create new perspectives for local assets and bolster economic and social development.
  • Know about wine tourism innovation and development models involving public and private sectors.
  • Learn about the key conditions, do’s & dont’s for sustainable development of wine tourism destination.
  • Explore the characteristics of particular wine tourism products and experiences.

Content of the Module:

  • Place prosperity based on limited resources (of material / intangible nature) that function as main attraction as long as they are properly valorised and cared for
  • Sustainable and responsible development as a tool to maximize the well-being of the local community in the long term
  • Culture as intimately related to wine (tourism) and a social construct, not just something that we inherited from the past
  • The tourist as an active subject of place transformation
  • Wine tourism business development based on the ability of creating value through innovative collective engagement
  • Territory-society relationships as the main analytical axis of tourism development


  • TeSaU: The module became a part of the already existing MA study program on viticulture and winemaking. First piloting in the 2021–2022 academic year.
  • GTU: The module became a part of the already existing MA study program.
  • UNJu: The module will be built into a new masters aimed at regional projection of the wine sector in Jujuy and the Quebrada de Humahuaca
  • UChile has integrated the module into an existing masters program as an elective that is taught collaboratively with URV.


resources (closed space)


In this section you will find all the resourecs related to Module 1 (Pasword required)

Go to the resources section